How Steve Jobs fooled us all. Apple was never about the marketing. [Kindle Edition]
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This book is a compilation of posts from The Smartphone Wars site covering January 17, 2011 -- the date Steve Jobs took his medical leave of absence -- until October 4, 2011, when new CEO Tim Cook launched the iPhone 4S. The day before Steve Jobs died.
As an analyst covering the smartphone wars, I chart Apple, its products, and executive team. In studying the company, I learned very quickly that, despite what the ‘hater’s may say, Apple is most definitely not a marketing company. Marketing is almost inconsequential to their success.
Apple is, in fact, at the same time, the most innovative and most well run business in at least a generation. This is due in large part, of course, to Steve Jobs, the co-founder and long-time CEO of Apple Inc.
As an analyst covering the smartphone wars, I chart Apple, its products, and executive team. In studying the company, I learned very quickly that, despite what the ‘hater’s may say, Apple is most definitely not a marketing company. Marketing is almost inconsequential to their success.
Apple is, in fact, at the same time, the most innovative and most well run business in at least a generation. This is due in large part, of course, to Steve Jobs, the co-founder and long-time CEO of Apple Inc.
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